Trade Show Booths – A Guide to Choosing the Right Size and Layout
Trade show booths can be expensive to create. It’s important to consider the budget from the beginning.
Creating a contest is an excellent way to draw people into the booth. It can be as simple as a business card draw or as interactive as a game.
A lighting setup is another major cost factor in booths. Lighting can distinguish between a boring booth that people walk past and a showstopper.
Know Your Budget
Having a clear understanding of your budget before beginning your booth design helps to prevent cost overruns. It also enables you to estimate the practical space that you need.
For example, if your upcoming show has height limitations for the front half of your space, you’ll need to design with that in mind. This helps ensure attendees have a good view of your products and branding.
You’ll also need to consider shipping and handling costs, if applicable. This will determine if you want to rent a shipping container or build custom crates to transport your display. Choosing to have your display shipped can save on booth construction time and help you stay within your budget.
Consider the Exhibitor Space
Your booth space’s specified size and layout, such as those offered by companies like infinityexhibits.com/10×10-trade-show-booths, will significantly affect how visitors perceive your brand. It’s crucial to consider the various types of booths available and understand their differences to select the one that best suits your brand.
Linear booths are long and narrow, with one side open to the aisle. They’re the most common type of trade show booth.
Booths close to the venue entrance tend to receive more foot traffic. This is because patrons are fresh and ready to engage. However, they can also be crowded with attendees who aren’t interested in your product. It’s often better to find a spot away from the main aisle and closer to washrooms and venue cafeterias.
Consider the Exhibitor’s Needs
When choosing a booth space, it is important to understand your exhibitors’ needs. For example, if you plan on hosting product demonstrations or providing merchandise displays, consider how much room is needed for these functions.
Also, consider how many people you plan to staff your booth. Providing enough space for each team member will help you avoid over-saturating passersby and overwhelming them with too much information.
Considering these factors will help you find the right balance between your wants and needs. A knowledgeable exhibit house can guide you through the process. They will have the experience and know-how to determine your desired size to achieve your goals. They can also help you understand the benefits of joining a trade show association or purchasing priority booth placement.
Think About the Environment
Choosing sustainable materials for trade show booths is a great way to be more eco-friendly. This may cost more upfront, but it will save your company money in the long run and help the environment.
When choosing materials, consider if they are made from recycled or reused products. This can save you money on shipping and will create less waste. You can also use LED lights in your booth to reduce energy consumption. Always remember to turn off the lights when your booth is unoccupied.
Linear booths are typically 10 x 10, as you can find at companies like Infinity Exhibits, including an 8-foot back wall and 3-foot tall side walls. This layout allows booths to be open on three sides and amplifies traffic flow. However, they offer less privacy for one-on-one conversations or meeting space.
Think About the Exhibitor’s Goals
A company’s goals at a trade show inform many decisions regarding design and layout. For example, if an exhibitor wants to deliver in-booth presentations to attendees, they’ll need a booth that includes a stage and plenty of seating. They must include lead stations or kiosks in the design to increase lead generation.
A booth’s back wall is a focal point and should contain the most important design elements, messaging, and logo. Branding must be consistent, and the booth experience should tell a story that generates brand familiarity outside the trade show floor.