As one of the most popular sneaker brands in the world, Jordan Brand has made a name for itself through its iconic designs and marketing strategies. In recent years, the brand has increasingly turned to social media to promote and sell its products, which has significantly impacted its Australian market. Here are five ways in which social media has influenced the popularity and sales of the Jordan Brand in Australia:
Building Hype for Limited Releases
One of how Jordan Brand uses social media is to build hype for limited releases. When the brand announces a new sneaker that will only be available in limited quantities, it often creates a buzz on social media by posting teasers, behind-the-scenes photos, and other content that generates excitement among sneakerheads. By doing so, the brand can create a sense of exclusivity and urgency that motivates people to buy Jordan brand in Australia as soon as the release drops.
Influencer Endorsements
Another way social media has impacted Jordan Brand’s Australian market is through influencer endorsements. Jordan Brand has worked with numerous social media influencers, athletes, and celebrities to promote its products on social media. These influencers often have large followings and are seen as trendsetters, so posting photos or videos of themselves wearing Jordan Brand products can influence their followers to buy the Jordan brand in Australia. This strategy has been particularly influential among younger consumers, who are more likely to be influenced by social media.
Authenticity Verification
One of the challenges of buying sneakers online is the risk of purchasing counterfeit products. To combat this problem, Jordan Brand has started using social media to verify the authenticity of its products. The brand’s official social media accounts often post photos and videos of the latest releases and information about how to spot fake versions of the shoes. By doing so, the brand can reassure customers that they are buying authentic products, which can increase sales and customer loyalty.
Engaging with Customers
Social media has also provided Jordan Brand with a way to engage with its customers and build a sense of community around the brand. The brand’s social media accounts regularly post photos and videos of customers wearing its products and host giveaways and other contests. By doing so, the brand can foster a sense of loyalty and appreciation among its customers, leading to increased sales and positive word-of-mouth.
Offering Exclusive Discounts and Sales
Finally, social media has allowed Jordan Brand to offer exclusive discounts and sales to its followers. The brand’s social media accounts often post discount codes and other special offers only available to its followers. By doing so, the brand can incentivize people to follow its accounts and engage with its content, boosting sales.
Stay Connected and Stay Stylish
Social media has had a significant impact on the popularity and sales of the Jordan Brand in Australia. Social media has become an essential part of the brand’s marketing strategy, from building hype for limited releases to offering exclusive discounts and engaging with customers. So if you’re looking to buy the Jordan brand in Australia, follow the brand’s social media accounts to stay up-to-date on the latest releases and special offers.