The Better Business Bureau was first created more than 100 years ago. It was established to let people know how trustworthy businesses are.
If you’re a business owner, it’s important for you to keep a close eye on your BBB rating. Ideally, you want to earn an A+ from the BBB to show your customers that they can count on you.
It’s also important for you to monitor the BBB reviews that your business receives. A single BBB complaint could scare away a lot of potential customers.
With this in mind, you should know how to remove a BBB complaint when you don’t feel as though it’s warranted. By taking the time to remove a Better Business Bureau complaint, you can make your business look better and attract more customers.
Here is a guide on how to get a BBB complaint removed ASAP.
Begin by Recognizing That You Have a BBB Complaint
As the owner of a business, it’s going to be your job to notify the Better Business Bureau about your company so that you can have a BBB listing set up. It’s also going to be your job to keep tabs on what people are saying about your business on your BBB listing.
If one of your customers is unhappy with a product or service that your company sells, they might Google “how to report a business” or, better yet, “how to make a BBB complaint.” They’ll then be encouraged to contact your business directly to lodge a complaint before putting together an official BBB complaint.
In a perfect world, you should try to work with any unhappy customers to steer clear of getting BBB complaints in the first place. But if they’re not happy with the response that they get from you, the BBB will then allow them to leave a negative BBB review for you.
You need to be aware of all this and recognize that you’ve received a BBB complaint from the start. The longer that you allow a complaint to sit unanswered, the worse it’s going to make your business look.
Take a BBB Complaint Seriously
Once you realize that you’ve received a BBB complaint, you should take it as seriously as you can. Even if you don’t agree with it, you should read through it before you even start thinking about how to remove a BBB complaint.
If one of your customers goes as far as to file a BBB complaint against your business, it usually means that they’re fed up with your company and the way in which they feel as though they were treated. You should try to see things from their perspective to decide if they have a point.
The last thing that you want to do is simply disregard a BBB complaint and not take it seriously at all. It’ll suggest that your business isn’t as committed to customer satisfaction as you should be.
Work to Resolve a BBB Complaint
After you’ve checked out a customer’s BBB complaint and done some digging around to see what made them so unhappy, you should aim to resolve their issue right away. You don’t want to let a BBB complaint linger for any longer than it has to.
If you believe that you may have done a customer wrong, you should reach out to them and offer a refund or come to some other agreement. Or if you don’t think that your company was in the wrong, you should gather evidence that shows that a BBB complaint is without merit in your opinion.
Either way, you should then offer a written response to the customer who filed a BBB complaint right on your BBB listing. Your response should be well thought out, and it should break down the entire situation from your perspective.
Just make sure that you don’t let your emotions get the best of you when you’re responding to a BBB complaint. You can make a bad situation so much worse and take a huge PR hit if your response doesn’t seem respectful.
Wait for a BBB Complaint to Disappear Completely
So here’s the thing about BBB complaints: It’s impossible to get them to disappear right away. Once a BBB complaint has been posted on your BBB listing, it’s going to stay there for three years.
But the good news is that, as long as you respond to a BBB complaint in a respectful manner, a customer will often be willing to close the complaint they filed against you. And if you can get things to that point, a BBB complaint shouldn’t affect your business too much in the end.
Attempt to Avoid Getting BBB Complaints in the First Place
Now that you know how to remove a BBB complaint from your BBB listing, you’ll be ready to do it if the time ever comes. But you should do whatever you can to avoid getting BBB complaints to begin with.
You can do this by offering great products and services to your customers. You can also do it by encouraging your customers to touch base with you directly if they ever have any issues with your company.
Visit this site to see what your BBB listing can look like without any complaints on it. It’ll look like the BBB listing of a company that people can wholeheartedly trust.
Remember How to Remove a BBB Complaint as Fast as You Can
A single BBB complaint can do a lot of harm to your business. People won’t know whether or not they can trust you when they Google your company’s BBB listing and see a BBB complaint pop up.
Because of this, you need to remember how to remove a BBB complaint from your listing. You also need to do anything and everything to avoid getting any BBB complaints from your customers.
Look for more useful tips on running a successful business by sifting through some of our other blog articles.
