Picking a full-service SEO agency is difficult; choosing a good SEO company is much more difficult. It’s difficult to find a company you can trust with something as important as your web presence, but there are many of excellent options available! Don’t worry if you’re wondering how to choose an SEO business to help optimise your Google rankings.

Do you have a feeling you’re working with a terrible SEO company? If that’s the case, the sooner you figure it out, the better. Here are five red flags that you’re working with a company that doesn’t deserve your money.


Their guarantees seem too good to be true

It may be tempting to sign on the dotted line if an SEO professional claims to get you to number one for a desired search keyword, but don’t! Nobody in the world can promise that you will rank first for a certain term. Google’s algorithms are heavily guarded and continuously evolving, making it impossible to maintain such a commitment. Be wary of agencies that promise precise results, such as “we’ll quadruple your traffic in a month.”

It takes time to achieve meaningful SEO results. Anyone promising instant results is most certainly planning to use unethical SEO methods. When Google detects questionable behaviour, they’ll just as swiftly abandon you. That’s why it’s important to choose the best SEO experts for your SEO needs.

They approach SEO as an isolated activity

SEO is not a self-contained marketing plan. A thorough SEO campaign may have an impact on public relations, website design, and technological factors. As Google prioritizes user experience, it is likely to become even more essential as a ranking element.

Social media, newspaper mentions, and paid search all play a role in your online reputation and exposure. Proposed SEO content should complement your current content marketing strategy, and your development team should be willing to implement technical recommendations made by your SEO agency.

They have no clear communication channels

You could be working with the best strategists in the world, but without a communication schedule, how will they keep you updated, and how will you hold them accountable? You should have a direct channel of communication with a responsive human being you can trust, so that you can contact them for a conversation if you have a query or see something wrong with your rankings.

Your SEO service should set you up with a regular schedule of simple updates and follow up on any action items that come up during those sessions.

They offer rock bottom prices

Quality SEO is not cheap. If someone offers to “perform your SEO” for $500, be aware that there is no way they can provide you with the time and attention necessary to get quality results for that price. It is not necessary to tell you that you get what you pay for. However, higher pricing does not ensure better results. If you pay a premium for SEO services and don’t see evidence of your SEO company’s work, you’re not getting value for your money.

When you select the right SEO business for you, you can expect a professional, transparent partnership with clear expectations, rates, an understood and straightforward procedure, accountability, and a means of contact. There are so many SEO agencies that claim to fulfill your requirements, but you should opt to work with an experienced SEO agency like Perfect Link Building, one of the best SEO experts for your business.