Just like humans, websites require TLC. And the beginning of a new year is an excellent time to make some changes. You shouldn’t want your website to feel left out if this is the time of year when people are most focused on bettering themselves. It may have enormous positive effects.
A new website is a large project and we’re all quite busy in our practical businesses. However, a revamp does not have to take too much time. No matter if you run a successful electronic door locks factory or a furniture showroom, your website can look brand new with just a few hours of work.
Web users will appreciate the update to your site. It’s been found that Google rewards websites with regularly updated content. Again, it regards this as evidence that your company is serious about its online presence.
How can you revitalize your web presence when you have so little time?
1. Add New High-Quality Photos
What you value as a professional is reflected in the quality of the photographs you use on your website. Regularly adding high-quality photographs shows visitors that you care about keeping your site fresh and current.
If you are niche specific and operate as a reputable surgical gloves manufacturer, adding HD photographs of doctors wearing your gloves will look their best on large desktop monitors and mobile devices with retina displays.
2. Sort Out Your Layout
You can’t read minds, unfortunately. You may have noticed that after launching your website, you haven’t had much need for the many features you had planned on or thought you would utilize.
Whenever possible, go for a neutral tone when selecting replacement photos. If you’re looking for an image to use for a long time, it’s best to steer clear of any trendy statements.
Check that the pictures you use are of good quality, appropriate, represent your business well, and don’t break any copyright rules.
3. Supplement The Existing Testimonies With New Ones
It is also important to periodically evaluate testimonials. The testimonies we utilize should evolve with our firm, the clients we recruit, and the job we do (and become renowned for).
They should be an accurate representation of our ideal customers and projects (as well as being complementary too). You should also consider the objections individuals have had to work with recently and whether or not you have any testimonials that address those concerns. Those should be included without question.
Testimonials, of course, should also be very recent. Having some that are two to three years old is acceptable as long as the majority are more recent.
4. Maintain Tidiness
Don’t let complex site layouts overwhelm you. Simplicity and empty space are your friends when designing a medical website. Consider things from the perspective of the user.
For example, if you are selling various types of ball valves, will your customers be able to locate the required item? Does the site make sense and have an easy-to-follow structure?
Users will want quick access to your contact information, such as store hours, physical location, and phone number. Put it where everyone can see it. Don’t have visitors dig around for it since that will just encourage them to leave your site in search of a competitor.
5. Suppress Disembodied Parts
You’re wasting server space and bandwidth on unnecessary photos, pages, plugins, and features (if you’re using Wix or Squarespace). Throw them away!
Code conflicts can also be caused by inactive plugins on a WordPress or Shopify site. Introducing some shakiness to your website’s operation.
To get started, think in terms of add-ons or capabilities. You should begin by removing any that are clearly not being used. A website backup is a must before you make any changes.
Turn the pages the same way. Are there any old drafts you’ve been holding onto? Or promotional materials you have no intention of revisiting?
Put simply, erase them. When deleting a live page, it is preferable to provide a redirect so that users who enter the URL manually or click on a link to the deleted page are instead forwarded to the intended destination.
6. Examine The Regulations For Conformity
An integral aspect of providing convenience to patients is having a website that accepts online payments, stores patient records (through patient portals), and allows patients to make appointments online. These sophisticated website additions, however, necessitate careful forethought.
It is important to check for modifications to your website regularly. Please update as soon as possible if one becomes available. Your firewall, which helps keep malicious actors out of your system, should also be updated and inspected often.
Conclusion
The internet is a powerful tool for promoting your practice; your website is integral to that. Upkeep shouldn’t be too much of a hassle. By keeping things in order on a regular basis, you can maintain your company’s reputation and guarantee that your patients always have access to the most up-to-date and relevant information.
Of course, if your website shows its age or your company’s focus has shifted dramatically, you may want to consider redesigning it.
