Did you know that 93% of online shopping experiences begin with a search engine? This stat means that although many online shoppers know what they want, they rely on search engines for guidance.

If you’re running an online store, it’s vital to get more eyes on your business website to tap into the increasing number of online shoppers. This is where SEO for e-commerce comes into play.

But why is SEO important for e-commerce? What’s link equity, keyword analysis, crawl optimization? All these terms and more are important in determining the quality and quantity of traffic that search engines send to your site, the benefits of SEO directly impact profits.

Here are four ways SEO from top agencies like LinkLifting can improve your online business.

1. Boosting Your Overall Website Traffic

SEO is about improving your website’s ranking in search engine results pages (SERPs). The higher your website ranks, the more likely people are to find it. And when people find your website, they’re more likely to visit it.

The best thing about SEO for e-commerce websites is that it’s sustainable when done correctly. Sustainability means that as long as your content is valuable, it’ll continue to attract many visitors.

You’ll only need to keep updating your content and ensure that your website’s user experience is smooth.

2. Improving Your Website’s User Experience

A good user experience is essential for any website, but it’s especially important for e-commerce websites. This is because if a visitor has a poor experience on your website, they’re less likely to make a purchase. Fortunately, SEO can help you improve your website’s user experience

When you optimize your website, you make it easier for visitors to find the information they’re looking for. You can also use SEO to ensure that your website loads quickly and is mobile-friendly.

These factors will improve the user experience on your website and make it more likely that visitors will convert into customers.

3. Helping You Target Local Customers

If you’re running a local e-commerce business, it’s important to target local customers.

You can use local SEO tactics to ensure that your website appears when people search for products or services in your area. You can include your city or region in your keywords and ensure that your website is listed in local directories and maps.

You might need the services of an experienced SEO company to help you with local targeting. These companies understand how to do SEO for e-commerce to ensure that your website ranks higher.

Click here to learn how a company like The Hoth can help you reach more local customers using targeted SEO.

4. Building Brand Awareness

One of the benefits of SEO for e-commerce sites is that it can help you build brand awareness. When people see your website at the top of search engine results pages, they’ll start to associate your brand with the keywords you’re targeting.

Brand awareness is important because it can help you attract more customers. This is because people are more likely to buy from brands they’re familiar with.

And if you can get people to search for your brand name, you’ll generate even more targeted traffic to your website.

Why Is SEO Important for E-commerce? Find Out and Start Optimizing Your Website

If you’re wondering, “Why is SEO important for e-commerce?” our article has answers. Investing in SEO services for e-commerce websites can improve your bottom line by attracting more visitors to your website.

So if you’re not already using SEO for your online business, now is the time to start. Keep browsing our website for more informative content.